One hundred and four years ago, William Riley — a thirty three year old visionary — began manufacturing arch supports designed to enhance shoe comfort and fit. It is said that Riley came up with the name “New Balance” after observing his chickens in the back yard. He said that the way a chicken’s foot is designed produces superb balance. Thus, he kept a chicken’s foot on his desk and would explain his point during demonstrations.
In 1934 Riley hired Arthur Hall, who eventually became a business partner. Hall soon realized that there was a lucrative arch support market for people required to stand for extended periods, like waitresses and police officers. In 1960, the company launched the “Trackster”, a remarkable shoe that paved the way for other great running shoes like the New Balance 991 of the 990 series. The “Trackster” was the first running shoe to offer the ripple sole feature and they also came in varying widths; another first. The “Trackster” soon became the shoe of choice for the Young Men’s Christian Association (YMCA). This trend was quickly adopted by cross-country runners, private high schools and colleges, including a few Ivy League universities in Boston. Later on, due to the company’s unwavering commitment to the customer’s personal preference, great customer service and superior merchandise, New Balance Athletic Shoe Inc. became the natural choice for athletes during the running boom of the 70’s.
Today, New Balance remains one of the best loved running shoes, primarily for long distance runners. For example, the New Balance 991 running shoe, though it’s considered a classic, this shoe combines state-of-the-art, non-slip sole technology with vibrant colors, to indulge a variety of tastes. Despite the fact that newer versions of the 990 series have been released, this particular shoe is still highly sought after by loyal and new patrons alike. The New Balance 991 mens is known for its comfort and riveted support. The price is right too! You can own a pair of these outstanding shoes for under a hundred dollars. With so many running shoes to choose from, only a select few receive superior ratings and reviews on a consistent basis. Therefore, it comes as no surprise that the New Balance 991 has found a place in this superior category and into the hearts of devoted customers. For more information on the 991 check out Shoechampion.com.
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